Brands paint themselves with nationalistic colours

Post the surgical strikes carried out by the Indian Army, beyond the Pakistan border in September last year, there has been a wave of extreme nationalism running through India. This has resulted in the ties between two countries to be at an all-time low. Things have escalated further after the news of death sentence to the Indian national Kulbushan Jadav, the case for which is … Continue reading Brands paint themselves with nationalistic colours

Fidget toys spin their viral tactics

Did you ever buy something you did not really need? We all have. Research suggests that up to 33 per cent of shoppers indulge in discretionary purchases or call it impulse buying because the brand practices its marketing right and creates a need for its product. Marketing, be it in any form, has a sole purpose of making room for products, getting products into the … Continue reading Fidget toys spin their viral tactics