With another year of entertaining IPL coming to an end, we have another cricket extravaganza waiting in the wings to take its place on our television screens. Starting from 1 June, ICC Champions Trophy will be played between the best eight teams in the world based on the official cricket rankings.
The official broadcaster of ICC Champions Trophy for India, Star Sports has been promoting the tournament right from the India vs Australia test series, labelling the tournament as ‘Champions Ka World Cup’ and later with the ad ‘Har Koi Dekhega’.
The cricket matches between India and Pakistan have always had a special place in the cricketing history and this time too both nations lock horns on 4 June to fight it off at the group stage. Back in 2014, Star Sports had spurned ‘Mauka Mauka’ ad campaign which caught everyone’s attention and was an instant hit among the Indian fans, since it was based on Pakistan’s record against India in the World Cups. They haven’t beaten India in any of the ICC World Cups.
This time too, Star Sports is trying to promote the big match with a special ad campaign for the match titled – ‘Sabse Bada Moh’. The ad has Monk who sold his Ferrari type of a theme where the young businessman renounces his materialistic possessions to go and live in a monastery. While sitting to get his head shaved, he comes across the print ad about the India vs Pakistan match and runs back to his materialistic world.
There are a very few cricket rivalries today that can match to the much coveted India vs Pakistan and the ad delivers the message aptly – you can renounce everything in life, but when it comes to cricket nothing beats a cricket match between India and Pakistan.
Moreover, film star Salman Khan has been roped in as a part of his movie Tubelight’s promotions with a special ad. Cricket today, has been a big part of Bollywood promotions be it international matches or IPL. Promotions through special ads or even the actors coming to commentate or on the sets has become a regular affair. Not only do these movies get a platform to promote their films but also tying up with the unofficial national sport of the country gets them massive eyeballs.
A Star India spokesperson said, “ICC Champions Trophy is the biggest cricket tournament of the year and, with an India-Pakistan match, every cricket fan will tune-in no matter which side they cheer for. The passion, pride and enthusiasm that an India-Pakistan match draws from fans is unmatched around the world. ‘#SabseBadaMoh’ underlines this sentiment and carries the #ChampionsKaWorldCup campaign forward.”