Opinions

Brands paint themselves with nationalistic colours

Post the surgical strikes carried out by the Indian Army, beyond the Pakistan border in September last year, there has been a wave of extreme nationalism running through India. This has resulted in the ties between two countries to be at an all-time low. Things have escalated further after the news of death sentence to the Indian national Kulbushan Jadav, the case for which is … Continue reading Brands paint themselves with nationalistic colours

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Opinions

Fidget toys spin their viral tactics

Did you ever buy something you did not really need? We all have. Research suggests that up to 33 per cent of shoppers indulge in discretionary purchases or call it impulse buying because the brand practices its marketing right and creates a need for its product. Marketing, be it in any form, has a sole purpose of making room for products, getting products into the … Continue reading Fidget toys spin their viral tactics

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Branding/Marketing

Star Sports ramps up ICC Champions Trophy promotions with two new ads

With another year of entertaining IPL coming to an end, we have another cricket extravaganza waiting in the wings to take its place on our television screens. Starting from 1 June, ICC Champions Trophy will be played between the best eight teams in the world based on the official cricket rankings. The official broadcaster of ICC Champions Trophy for India, Star Sports has been promoting … Continue reading Star Sports ramps up ICC Champions Trophy promotions with two new ads

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Branding/Marketing

Brand Revitalization – More easy said than done

Once a popular brand Harley Davidson was losing its sheen in the American market due to the introduction of new Japanese bikes that were petite and fast. They too tried running the same race and failed miserably. They tried again and this time with a brilliant idea to invest in the quality and style rather than the quantity. Not only did the brand turn things … Continue reading Brand Revitalization – More easy said than done

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Branding/Marketing

Brands embrace Mother’s Day with heart warming ads

Mother’s Day celebrates the woman in our life that each one of us is not only thankful for bringing into this beautiful world but also shaping our respective lives, giving us a sense of direction and stability in even our most difficult times. As children, we may sometimes find her advice old school. We may also often fight with her, argue with her and not … Continue reading Brands embrace Mother’s Day with heart warming ads

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